
ORBIT | Connections in the intelligence economy
A concept study connecting galaxy, Earth and digital infrastructure imagery to explore the relationship between AI, trusted data, compute and energy.
Create a reading path from the Group’s perspective to its business areas. ORBIT is an in-house concept study using imagery to explain relationships and scale; company materials remain the source for specific business information.
A shared identity at galaxy scale
The galaxy gives the Group a shared visual starting point, with distinct directions holding their place within one field. Dark space, defined light and restrained composition establish a clear hierarchy for headings and business entries.
Bring the global perspective to Earth
The Earth’s limb brings the narrative towards technology and business exchange across regions. The image establishes a perspective on connection; company and business pages explain the respective roles, areas of focus and points of contact.
Make the foundations of intelligent applications visible
Server environments and campus imagery bring the narrative into the physical setting of compute. Applications can be considered alongside data conditions, computing resources and energy requirements, creating useful paths into the surrounding content.
Give every entry a clear purpose
The four frames establish Group identity, international perspective, the computing environment and infrastructure context. Captions and related entries explain where each view leads, allowing one visual system to support deeper content across the businesses.
- 01Group narrative and reading sequence
- 02Four thematic frames and captions
- 03Business entries and bilingual copy
The next connection.

Make Value Visible.
Mercury is a company within BGX focused on AI-powered content and digital creativity. We combine creative direction, visual storytelling and AI production to create films, content and digital experiences for brands and businesses, making the value of products, brands and ideas understood, remembered and shared.
Explore the story
From infrastructure to intelligent applications
The ORBIT concept study connects galaxy, Earth, server and campus imagery, creating a clear reading relationship between the Group’s perspective and its business content.
Explore the storyMercury | Technology Communication Brief
Organise the business question, audience, factual material and visual narrative into a clear content brief.
Explore the storyStart the next conversation with your objective.
Start with a business question and identify the material, expertise and next step it calls for.
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