BGX / Concept study
Concept study

ORBIT | Connections in the intelligence economy

A concept study connecting galaxy, Earth and digital infrastructure imagery to explore the relationship between AI, trusted data, compute and energy.

THE BRIEF / CONCEPT WORK

BGX in-house concept

MERCURY

Create a reading path from the Group’s perspective to its business areas. ORBIT is an in-house concept study using imagery to explain relationships and scale; company materials remain the source for specific business information.

4principal frames
02page languages
01shared creative brief
01EXPLORE BGX

A shared identity at galaxy scale

The galaxy gives the Group a shared visual starting point, with distinct directions holding their place within one field. Dark space, defined light and restrained composition establish a clear hierarchy for headings and business entries.

02EXPLORE BGX

Bring the global perspective to Earth

The Earth’s limb brings the narrative towards technology and business exchange across regions. The image establishes a perspective on connection; company and business pages explain the respective roles, areas of focus and points of contact.

03EXPLORE BGX

Make the foundations of intelligent applications visible

Server environments and campus imagery bring the narrative into the physical setting of compute. Applications can be considered alongside data conditions, computing resources and energy requirements, creating useful paths into the surrounding content.

04EXPLORE BGX

Give every entry a clear purpose

The four frames establish Group identity, international perspective, the computing environment and infrastructure context. Captions and related entries explain where each view leads, allowing one visual system to support deeper content across the businesses.

DELIVERABLES
  • 01Group narrative and reading sequence
  • 02Four thematic frames and captions
  • 03Business entries and bilingual copy

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