A shared starting point
Group content needs to accommodate different disciplines and help readers understand their relationship. ORBIT uses a galaxy as a shared identity, with clear business entries guiding the reading that follows.
Move from perspective to context
The Earth’s limb introduces exchange across regions, while server and campus images establish the context of compute and facilities. As the viewing scale changes, the writing moves from broad relationships to the questions each business area addresses.
Make the relationships explorable
AI, trusted data, compute and energy each have their own depth of material and specialist roles. Placing relevant entries within the narrative helps readers follow the questions that matter to them.
Give every image a clear task
ORBIT’s four frames establish identity, global perspective, the computing environment and infrastructure context. Concept labels and the sources of real imagery remain visible, keeping the visual narrative and business material clear.
