Where the conversation begins
Use the in-house ORBIT, PRISM and AUREL concept studies to discuss how Group narratives, facility scales and application conditions enter a shared body of content. Participants can bring a technical or business question they need to explain to a defined audience.
Who it is for
Business and technical leads, content and brand teams, and partners involved in international technology communication. The discussion covers audiences, factual material, terminology and visual expression.
What the next step looks like
Define a communication objective, the corresponding material and the page’s narrative order, then identify further information and participants. The technology communication brief provides a structure for the work that follows.
90 minutes · Short talks, case walkthroughs and a roundtable
Online thematic conversation · concept programme
Representatives of BGX business and creative disciplines; named participants are updated when the programme is confirmed.
- 00:00
Define the reader and technical subject
Establish a shared starting point through the business question, communication objective and available material.
- 00:20
Move from galaxy identity to infrastructure
Discuss the role of imagery across Group identity, campus, server hall and facility detail.
- 00:50
Build a coherent bilingual reading path
Review terminology, captions, resource entries and the expression of the next step together.
