Bring complex technology into a clear business conversation.
Connect different readers through Group identity, technical material and bilingual content, giving each communication a clear purpose.
Begin with the question that needs to be understood.
For compute, data, energy or AI topics, define the audience and available material before organising the Group narrative, technical explanation and cross-market expression. Galaxy identity and relevant infrastructure imagery establish the reading context together.
Clarify three things before shaping the content.
Reader & decision
Who needs to understand the technology or business, and what should the next conversation address?
Facts & terminology
Which company material, technical conditions and terms need to remain precise in both languages?
Expression & next step
How can imagery, writing and relevant material help the reader enter a focused discussion?
Continue through a cross-market concept study.
Prepare the material for the next conversation.
Discuss your technology communication task.
The next connection.
Make Value Visible.
Mercury is a company within BGX focused on AI-powered content and digital creativity. We combine creative direction, visual storytelling and AI production to create films, content and digital experiences for brands and businesses, making the value of products, brands and ideas understood, remembered and shared.
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Turning AI potential into business value.
BGX brings AI into content production, enterprise workflows, data analysis and software services. Through in-house development and partnerships, the Group is advancing AI from individual tools into practical business capabilities.
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MARKET | Connecting Asian technology with international markets
A concept study in bilingual technology communication, linking a global perspective, city context and technical material for different markets.
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Mercury | Technology Communication Brief
Organise the business question, audience, factual material and visual narrative into a clear content brief.
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